I don't play baseball, but I want to share this exciting news from our friends at Dove Men+Care.
Baseball’s best are putting in extra innings this season to talk about fatherhood. A series of behind-the-scenes videos will show some of baseball’s most popular players in a new light—off-the-field and intimately sharing why raising their own teams at home means more than batting and earned run averages. Dove® Men+Care® and MLB.com, the official website of Major League Baseball, are teaming up to launch a custom video series that shows how the greatest players of America’s favorite pastime care for what matters most—their families. “These men are recognized for their skills as pitchers, outfielders, and hitters, but what fans may not realize is that these all-stars consider being a dad their most important ‘position,’” said Rob Candelino, General Manager/VP of Marketing at Unilever. “Dove®Men+Care® celebrates men who care for what matters, and we know dads watching baseball this season will appreciate seeing their favorite players prioritize fatherhood.” #BigLeagueDads Dove® Men+Care® and MLB.com are launching the first-ever national sweepstakes from the official MLB Instagram account (@MLB), which will give fans a chance to see their favorite #BigLeagueDads on the field this season. Fans may visit MLB.com/DoveMenCareContest to learn how submitting a father and son baseball photo can automatically enter them to win a grand prize all-expenses paid trip to see their favorite teams play*.
The Fatherhood Series Starting September, one video per week will launch exclusively online at MLB.com/DoveMenCare to give an inside look at moments that matter to #BigLeagueDads throughout the season. The athletes featured in the video series share the same wish to balance professional obligations with quality family time that many dads do—in fact, most men (97%) believe it is just as important to be successful at work as it is to be a father1. Although each video will feature a mix of today’s respected players from different teams, cities, and backgrounds, all have one common trait: they prioritize fatherhood. (Source: Dove Men+Care Press Release, 2013)