Tuesday, March 30, 2010

WEEKLY BLOG #7: In Wiki We Trust

I had a brief career as an encyclopedia salesman in 1995. We were trained to knock on doors and persuade people that they can trust the Lexicon Universal Encyclopedia for their school and home research. Once a lawyer bragged that he didn't use an encyclopedia in law school to become a successful attorney. My response, you're a judge by now if you used an encyclopedia in law school. I was immediately pointed out to the door.

Thursday, March 25, 2010

RESPONSE BLOG #2: Can Presidential Candidates in the Philippines Rely on Social Media to Win?

The festive atmosphere during Philippine election campaign is at its peak. Candidates are busy doing campaign staples such as song-and-dance numbers, baby hugs, TV appearances, autograph signing and photo opportunities to earn more vote on May 10th election day. Many of the presidential candidates are also channeling their inner Barrack Obama with the use of social media to win a presidential election. All of the 10 presidential candidates and their running mates are online selling their platform and personalities on popular social networking sites such as Facebook, Friendster, Multiply, Twitter and Youtube.

Monday, March 22, 2010

WEEKLY BLOG #6: Welcome to Second Life

I did it! I signed up for Second Life today. Second Life as Business Week puts it "is one of the many so-called massively multiplayer online (MMO) games that are booming in popularity these days. Because thousands of people can play at once, they’re fundamentally different from traditional computer games in which one or two people play on one PC.”

Thursday, March 18, 2010

WEEKLY BLOG #5: Who's Scared of Google?

If you can't find answers to your questions, what do you do? You, "Google it!" If someone asked you a question and you don't know the answer? You say, "Google it!" The fact that Google has become a vocabulary of its own, is proof that Google's influence to the public is widespread.

Sunday, March 7, 2010

PERSONAL BLOG #3: Drought Perils the "8th Wonder of the World"

According to this report, the world-famous Banaue Rice Terraces and the entire town of Banaue in Ifugao province has been placed under a state of calamity due the continued drought caused by the El Nino phenomenon. The lack of rainfall and invasion of large earthworms made rice paddies vulnerable to erosion thus affecting the livelihood of many farmers in the Cordillera region.

Tuesday, March 2, 2010

WEEKLY BLOG #4: The Long Tail and a Deadly Tale

As a marketer, applying the Long Tail, a concept developed by Wired Magazine Editor-in-Chief Chris Anderson means implementing new marketing techniques to build markets and a successful business. The Long Tail suggest a new way to generate profits, to sell less of the popular items and sell more of the unique and hard-to-find. This new model relies on niche communities as target consumers and to sell to them requires heavy use of online and word-of-mouth marketing strategies in social media networks and virtual communities.