Wikipedia uses the concept of crowdsourcing which according to the online encyclopedia is a a neologistic compound of "crowd" and "outsourcing" for the act of taking tasks traditionally performed by an employee or contractor, and outsourcing them to a group of people or community, through an "open call" to a large group of people (a crowd) asking for contributions.
Monday, April 5, 2010
Friday, April 2, 2010
RESPONSE BLOG #3: First Time Social Media Engagement is Like Your First Time Having Sex?
Call me old-fashion or prude but I wont go as far as Jason Mical's comparison of first time social media engagement to first time sex. Though I must admit his post on the subject was eye catching and quite entertaining (Warning: article contains mild profanity). Consider my response on first-time social media engagement for companies and businesses to be more conservative or modest in tone and content - suitable for children and the audience I'm trying to reach.
Tuesday, March 30, 2010
WEEKLY BLOG #7: In Wiki We Trust
I had a brief career as an encyclopedia salesman in 1995. We were trained to knock on doors and persuade people that they can trust the Lexicon Universal Encyclopedia for their school and home research. Once a lawyer bragged that he didn't use an encyclopedia in law school to become a successful attorney. My response, you're a judge by now if you used an encyclopedia in law school. I was immediately pointed out to the door.
Thursday, March 25, 2010
RESPONSE BLOG #2: Can Presidential Candidates in the Philippines Rely on Social Media to Win?
The festive atmosphere during Philippine election campaign is at its peak. Candidates are busy doing campaign staples such as song-and-dance numbers, baby hugs, TV appearances, autograph signing and photo opportunities to earn more vote on May 10th election day. Many of the presidential candidates are also channeling their inner Barrack Obama with the use of social media to win a presidential election. All of the 10 presidential candidates and their running mates are online selling their platform and personalities on popular social networking sites such as Facebook, Friendster, Multiply, Twitter and Youtube.
Monday, March 22, 2010
WEEKLY BLOG #6: Welcome to Second Life
I did it! I signed up for Second Life today. Second Life as Business Week puts it "is one of the many so-called massively multiplayer online (MMO) games that are booming in popularity these days. Because thousands of people can play at once, they’re fundamentally different from traditional computer games in which one or two people play on one PC.”
Thursday, March 18, 2010
WEEKLY BLOG #5: Who's Scared of Google?
If you can't find answers to your questions, what do you do? You, "Google it!" If someone asked you a question and you don't know the answer? You say, "Google it!" The fact that Google has become a vocabulary of its own, is proof that Google's influence to the public is widespread.
Sunday, March 7, 2010
PERSONAL BLOG #3: Drought Perils the "8th Wonder of the World"
According to this report, the world-famous Banaue Rice Terraces and the entire town of Banaue in Ifugao province has been placed under a state of calamity due the continued drought caused by the El Nino phenomenon. The lack of rainfall and invasion of large earthworms made rice paddies vulnerable to erosion thus affecting the livelihood of many farmers in the Cordillera region.
Tuesday, March 2, 2010
WEEKLY BLOG #4: The Long Tail and a Deadly Tale
As a marketer, applying the Long Tail, a concept developed by Wired Magazine Editor-in-Chief Chris Anderson means implementing new marketing techniques to build markets and a successful business. The Long Tail suggest a new way to generate profits, to sell less of the popular items and sell more of the unique and hard-to-find. This new model relies on niche communities as target consumers and to sell to them requires heavy use of online and word-of-mouth marketing strategies in social media networks and virtual communities.
Thursday, February 25, 2010
RESPONSE BLOG #1: The Dancing Inmates of the Philippines are Back! But is it for Good?
The dancing prisoners of Cebu in the Philippines are back. This time one of Michael Jackson's choreographers was flown in from the U.S. to teach inmates a new dance routine to top their original "Thriller" performance in 2007 that made them an instant viral video sensation.
Wednesday, February 24, 2010
PERSONAL BLOG #2: Buying Sex is Not a Sport
The Olympics is a time to celebrate human excellence and sportsmanship, but it also exposes the worst in human behavior. An event unknown to many that takes place during large sporting events like the Olympics is human sex trafficking -- a dirty little sport played mostly by male tourists that victimizes many innocent women and children. According to a report by The Future Project, an anti-human trafficking organization in Canada, the sex trade grows exponentially during the Olympics. The number of sex trade victims doubled in 2004 during the Athens Games and still hasn’t returned to pre-2004 levels.
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